These ads were used to increase awareness of the name change from AT&T to YP for printed telephone directories. The "Found" format was already established by YP and I followed it on all layouts, composing different backgrounds for use in printed media for sports teams and popular occupations. The marketing department would place these ads in event booklets in exchange for event and team sponsorship. We would add the team logo or event name somewhere in the ad.
These are some available spec layouts for local services.
This is the baseball layout ad. It was used in the Kansas City Royals playbill. The background is a composite of three different stock photos, with extensive cloning of the grass texture.
Two examples using the basketball layout, for the Dallas Mavericks and Southeast Missouri State Redhawks. The arm holding the basketball is a stock photo that was cloned for length on the Mavericks ad, and width for the Redhawks ad. The background on the Redhawks ad was largely drawn in Photoshop.
This was done as a custom ad for the Vectren Dayton Air Show program. We did not have a spec for aviation in our online catalog. Background is a composite of two stock photos with color manipulation.
